Elements of Dynamic Real Estate
Our team uses Dynamic Real Estate® to integrate design and revenue strategy across real estate development to maximize revenue.
Platforms include Experience Design, Activation and Events, Brand Participation, Technology and Creative Content. These elements combine to amplify the experience and value of a place. Platforms are woven into projects through several touchpoints that create the optimal visitor experience, increase dwell times, and advance brand engagement to maximize Return on Investment.
Experience Design
We create unique experiences that become marketable differentiator for the property. We find the best opportunities for aesthetic, branded, and experiential touch points. These elements increase dwell times and improve the visitor experience.
This sketch shows our team’s initial vision for the evolved fan experience at Amalie Arena in Tampa, FL.
Activations and Events
We envision spaces for activations and events that fuel brand participation. Activations and events attract visitors, reinforce marketable experiences, and drive foot traffic, creating onsite and virtual experiences.
Our platform at Manhattan Village in Manhattan Beach, CA, brings content to activated spaces that become a destination.
Brand Participation
Our monetization strategies apply brand participation with a uniquely, going beyond traditional transactional media sales. Our approach blends transactional, programmatic, and brand participation in a unique application within the CRE landscape to amplify properties’ ability to drive revenue. We weave brand presence into the experience design, driving value for brands and development owners.
Our platforms create networks for brands to dominate spaces.
Technology
Platforms include physical technology applications such as hand-selected digital displays, kiosks, and other assets with all necessary hardware, software, and infrastructure. Our monetization strategies leverage virtual technology such as web and mobile applications visitors use before they step foot onsite.
Our team considers how to leverage technology as effectively as possible to maximize value.
Creative Content
Technology is fleeting. The real differentiator is content. We seamlessly blend property identity, civic, interpretive, and branded content. We build content loops that contribute to the place and encourages increased brand participation.
Our project at 5 Times Square in New York is transformed by creative content.
Each platform is unique to its site with the optimal blend of features from each of the disciplines. Together, these elements define and elevate the experience while maximizing value.
